How We Work
A process built
on no surprises.
Four structured phases. Clear deliverables at every stage. You always know what's happening, what's next, and what it costs.
Discover
We listen before we build.
Every project starts with a deep-dive into your business — your goals, your users, your constraints, and your competitors. We ask the hard questions upfront so nothing gets missed downstream. This phase is where we earn your trust and you earn our full understanding.
Discovery isn't a box-ticking exercise for us. We've seen too many projects fail because an agency started building before they truly understood the problem. Our discovery process is structured but conversational — we want to understand not just what you want, but why you want it, and what success actually looks like for your organisation.
Deliverables
Design
Form follows function.
Our designers translate strategy into structure — wireframes, user flows, and high-fidelity mockups that look exceptional and perform even better. You review and approve before a single line of code is written. No surprises, no rework.
We don't use templates. Every design is built from scratch to your brand guidelines, working with your existing design agency or our in-house team. We present designs in context — showing how pages will look on desktop, tablet, and mobile — and we iterate until you're genuinely happy, not just satisfied.
Deliverables
Build
Engineered for performance.
Our developers build your site on the Media Publisher CMS — clean code, fast load times, and a scalable architecture that grows with your business. You get regular progress updates and staging access throughout so you're never in the dark.
We build on our own platform, which means we know every line of code. There are no third-party plugins to break, no version conflicts to manage, and no mystery dependencies. Our staging environment gives you full access to review progress at any point, and we run structured QA before anything goes near production.
Deliverables
Launch
Go live with confidence.
We handle the full deployment — domain, hosting, SSL, performance optimisation, and a thorough pre-launch checklist. After go-live, our team stays on hand for support, monitoring, and ongoing improvements. This isn't a handoff — it's the start of a long-term partnership.
Launch day is carefully managed. We don't flip a switch and disappear. Our team monitors the site closely in the first 48 hours, handles any DNS propagation issues, and is available immediately if anything needs attention. Post-launch, we provide structured training for your team and a support retainer to handle ongoing changes and improvements.
Deliverables
Common Questions
Frequently asked
Everything you'd want to know before starting a project with us.
Most projects run 8–16 weeks from kick-off to launch, depending on scope and complexity. A straightforward migration with an existing design can be as fast as 6 weeks. A full custom build with complex integrations and membership functionality typically runs 12–16 weeks. We'll give you a realistic timeline in our first call — we don't pad timelines and we don't make promises we can't keep.
The biggest input we need from you is during Discovery (stakeholder availability for interviews, access to existing systems) and Design (timely feedback on mockups). During the Build phase, your involvement is lighter — mainly reviewing staging and providing content. We're experienced at managing projects with busy clients and will always give you clear, time-boxed review requests rather than open-ended asks.
Absolutely — and we do this regularly. If you have an existing agency relationship or in-house design team, we'll work directly with them to implement their designs on the Media Publisher CMS. We provide detailed technical specifications and are available for design review calls throughout the process.
We handle the full content migration as part of the Build phase. This includes articles, pages, user accounts, subscriber data, and media assets. We run a parallel migration on staging first, validate everything, and only cut over to the new platform once you've signed off. Your existing site stays live throughout the build.
We work on fixed-price project scopes for the initial build, based on the agreed scope from the Discovery phase. This means no surprise invoices. Ongoing support and enhancements post-launch are typically handled on a monthly retainer or time-and-materials basis, depending on your preference.
We offer structured support retainers that include platform updates, security patches, content changes, feature additions, and priority support. Our average client relationship is over 6 years — we're not interested in one-off projects. We want to grow with your organisation and evolve the platform as your needs change.
We have teams in both cities and work seamlessly across them. Most project communication happens via video call and our project management platform, so location is rarely a constraint. For clients who prefer in-person meetings, we can accommodate that in either city.
Scope changes happen — we understand that. We handle them transparently: any change that affects timeline or cost is documented in a brief change request, agreed before work begins. We don't spring surprise invoices on clients, and we don't silently absorb scope creep either. Clear communication both ways.
Ready to start?
Step one starts with
a conversation.
Book a 30-minute discovery call with our team. No obligation, no sales pitch — just an honest conversation about your project and whether we're the right fit.